AD 1 - Cetaphil
Target Audience: Women with oily skin
The message of the advertisement is to tell audiences that Cetaphil Oily Skin Cleanser is a pH-balanced, non-soap formulation and non-comedogenic product for oily skin. It says that it is suitable for oily, combination or acne-prone skin and is ideal for the face. It also states the use of the product, claim its effectiveness and informs of the chemicals in it. It is presented by stating out each points in the video in words.
The message of the advertisement is to tell audiences that Cetaphil Oily Skin Cleanser is a pH-balanced, non-soap formulation and non-comedogenic product for oily skin. It says that it is suitable for oily, combination or acne-prone skin and is ideal for the face. It also states the use of the product, claim its effectiveness and informs of the chemicals in it. It is presented by stating out each points in the video in words.
Ad 2 - Laniege
Target Audience: Women with dry skin.
The message of the advertisement is to let the audiences know that their skin may be dry but they can do something about it because "moisture can be refilled". Their skin will be hydrated all day long because they have Laneige Water Bank Gel Cream. The Moisturizing Biogene technology that only Laneige offers fills up the Natural Moisturizing Factor, which refills the moisture in your skin.
The message of the advertisement is to let the audiences know that their skin may be dry but they can do something about it because "moisture can be refilled". Their skin will be hydrated all day long because they have Laneige Water Bank Gel Cream. The Moisturizing Biogene technology that only Laneige offers fills up the Natural Moisturizing Factor, which refills the moisture in your skin.
Ad 3 - Hada Labo
Target Audience: Women with dehydrated skin.
The message of the advertisement is that consumers will have a sculpted look using Hada Labo 5-in-1 3D Perfect Gel. It claims that the product contains 4 types hyluronic acid and resveratol extract. By using their product, consumer will have a skin that is lifted, firmed, and more sculpted like the endorser in the advertisement.
The message of the advertisement is that consumers will have a sculpted look using Hada Labo 5-in-1 3D Perfect Gel. It claims that the product contains 4 types hyluronic acid and resveratol extract. By using their product, consumer will have a skin that is lifted, firmed, and more sculpted like the endorser in the advertisement.
Ad 4 - Lo'real
Target Audience: Women with aging skin
The message of the advertisement is to inform the audience that L'oreal products can repair aging skin and generate new skin cells because it contains a plant ingredient which is Centella Asiatica. There are two products which are 'Revitalift Day Cream' and 'Revitalift Night Cream'. The advertisement also states that audiences can have younger-looking skin like Gong Li if they use Lo'real Revitalift.
The message of the advertisement is to inform the audience that L'oreal products can repair aging skin and generate new skin cells because it contains a plant ingredient which is Centella Asiatica. There are two products which are 'Revitalift Day Cream' and 'Revitalift Night Cream'. The advertisement also states that audiences can have younger-looking skin like Gong Li if they use Lo'real Revitalift.
Ad 5 - Clean and Clear
Target Audience: Adolescent girls with oily face
The message of the advertiement is that Clean and Clear is a solution to females who lacks confidence because they have oily face. Apart from that, oily face causes pimples. Thus, by using Clean & Clear Foaming Facial Wash, they can make their face oil-free for 8 hour long and stay away from pimples, making one's face a #ReadyFace to face the world.
The message of the advertiement is that Clean and Clear is a solution to females who lacks confidence because they have oily face. Apart from that, oily face causes pimples. Thus, by using Clean & Clear Foaming Facial Wash, they can make their face oil-free for 8 hour long and stay away from pimples, making one's face a #ReadyFace to face the world.
Compare the differences between ads in terms of message and message delivery.
In comparison with the other advertisements, Ad 1 does not feature any celebrity endorsers, which represents that it is suitable for people who have dry skin at all ages. All the information are presented in the advertisements through words, instead of voice-over like the other advertisements. The biggest difference for Ad 2 among the other advertisements is that it focuses more on the celebrity that is featured in the advertisement that claims that consumers will have better skin after using the product. In Ad 3, it begins with a question asking whether the audiences want to have a sculpted look, followed by the ingredients of the product which alludes more to science and advance technology in regards to its function as a beauty product compared to the others which normally only features the effects of the product. Ad 4 is different from other advertisements because it presents an anecdote in the beginning of the advertisement. The anecdote is easy to understand and it is linked with a special ingredient that is contained in the advertised product. Then, the celebrity featured explains the effect of the product on her skin by highlighting the result of using the product. Ad 5 differs the most from all the other advertisements. Ad 5's approach is to present issues that adolescent girls face - lack of confidence, instead of blasting large amount of information to the audience.
Recommended Improvements / Why it doesn't need improvement.
Video commercials engage audiences with visuals and sounds. Thus, the music used in the commercials are important. Since Ad 1 does not have any voice-over, it could use a memorable jingle so that the advertisement could attract and interest audiences. Ad 2 does not require any improvement because the upbeat music in the commercial prompts audiences to feel good and associate the feeling with the product.
It is also better for the advertisements to emphasize on its benefits instead of stressing too much on the ingredient, for example, Ad 3, which gives a lot of information such as 3D-Gel, Hyaluronic Acid, Resvaretrol Extract. On the contrary, Ad 4 and Ad 5 are doing well by telling the audience the benefits in a straightforward matter by making the audiences relate to the problem and then showing them how their product can provide the solution. However for Ad 5, visual improvements are recommended. For instance, the advertisement could show more of the social life visually instead of using merely voice-over for better visual impressions. Lastly, Ad 4 does not require any improvement because it uses an interesting anecdote at the beginning to attract audiences and relate it to the product.
It is also better for the advertisements to emphasize on its benefits instead of stressing too much on the ingredient, for example, Ad 3, which gives a lot of information such as 3D-Gel, Hyaluronic Acid, Resvaretrol Extract. On the contrary, Ad 4 and Ad 5 are doing well by telling the audience the benefits in a straightforward matter by making the audiences relate to the problem and then showing them how their product can provide the solution. However for Ad 5, visual improvements are recommended. For instance, the advertisement could show more of the social life visually instead of using merely voice-over for better visual impressions. Lastly, Ad 4 does not require any improvement because it uses an interesting anecdote at the beginning to attract audiences and relate it to the product.